When conducting a news interview on camera, where should a police officer focus their gaze?

Focusing on the interviewer during a news interview is vital for effective communication. This approach creates a sense of engagement and connection, allowing the officer to convey their message more clearly and personally. Maintaining eye contact with the interviewer demonstrates confidence and attentiveness, which can help to establish credibility with the audience.

When an officer looks at the interviewer, it helps to build rapport, making the dialogue feel more like a conversation rather than a scripted presentation. This connection is essential in media interviews where public perception can be influenced by body language and engagement level.

While focusing on the camera lens might seem like a reasonable choice, it can make the interview feel stiff and less personable. Conversely, looking at the ground or passing vehicles is likely to convey disinterest or distraction, undermining the effectiveness of the communication. Thus, engaging with the interviewer not only enhances the delivery of information but also promotes a positive image of the officer and the department.